TikTok has introduced a brand new Images app, TikTok Notes. May this be a game-changer for hoteliers to breathe new life into their social media methods and visitor engagement?
How might your lodge flourish on the TikTok Images app? And the way must you change your method to posting, in comparison with different image-based platforms like Instagram?
Right here’s our 6 high ideas for hoteliers to get essentially the most out of a TikTok Images app:
Give attention to Authenticity over Perfection
In contrast to the curated perfection usually seen on Instagram, the standard TikTok format thrives on authenticity and user-generated content material. Embrace this! Ditch the staged photoshoots and showcase actual moments occurring at your lodge. Seize company stress-free by the pool (with their permission after all!), having fun with native delicacies, or collaborating in enjoyable actions. This uncooked, unscripted method resonates extra with youthful generations, who crave real experiences.
Embrace Fast & Partaking Storytelling
TikTok has all the time been about quick, punchy movies. The brand new pictures app, impressed by this format, will most-likely allow you to inform fast tales via a sequence of eye-catching pictures. Use this to showcase the highlights of your lodge – the gorgeous rooftop view transitioning right into a scrumptious poolside cocktail, the transformation of your ballroom from a gathering house to a glamorous marriage ceremony venue. Maintain it dynamic and enjoyable!
Leverage Person-Generated Content material (UGC)
As with different platforms, encourage company to make use of the brand new TikTok Images app and share their experiences at your lodge. Companion with journey influencers or native content material creators for branded campaigns, however don’t cease there. Run contests or challenges, incentivising company to seize their keep utilizing the app’s distinctive options. Person-generated content material builds belief and authenticity, and the app’s interactive options will additional increase engagement. For instance, invite company to take part in a “Finest Room Service Unfold” problem, showcasing the range and deliciousness of your choices. Scrumptious.
Get Inventive with TikTok Images New Options
The app’s conventional core options – interactive filters, catchy music overlays, and playful transitions – are what set it aside from Instagram. Assuming the brand new TikTok Images app has this too, experiment to create visually gorgeous and fascinating content material. Think about a filter that highlights the colourful colors of your resort, or a transition that reveals the transformation of your spa from day to nighttime. Let your creativity stream and discover methods to make use of the app’s distinctive options to inform your lodge’s story.
Embrace the Energy of Neighborhood
Whereas Instagram excels at showcasing aesthetics, the brand new TikTok pictures app might assist foster a way of neighborhood. Use the app to host Q&A periods together with your employees, reply visitor inquiries about native points of interest, and even run interactive polls to gauge preferences on upcoming facilities or occasions. This two-way interplay builds a stronger reference to potential and current company, fostering loyalty and advocacy.
TikTok Images vs. Instagram
Consider Instagram because the polished journal of the lodge world, showcasing gorgeous visuals and aspirational experiences. The brand new TikTok pictures app, nonetheless, could possibly be thought of extra like a dynamic journey vlog. It’s about capturing the vitality, the vibe, and the real-life experiences that make your lodge particular.
To Conclude
TikTok Images might present a recent platform to reinforce your lodge social media technique and showcase your property in a manner that resonates with youthful generations. By embracing authenticity, storytelling, user-generated content material, and the app’s distinctive options, hoteliers might create a dynamic and fascinating on-line presence that drives bookings and builds a loyal following.
So, whereas it could really feel such as you’re breaking the foundations, ditch the picture-perfect poses and prepare to “TikTok-ify” your lodge’s story!
