Topic line: Hello [Guest first name], Let’s Make Your Napa Escape Good
Despatched: Recurring
Model: The Meritage Resort and Spa
Class: Inspiration
Lodge location: Napa Valley, California (NAM)
Our ideas:
The Meritage Resort and Spa, a property of Pacific Hospitality Group, is nestled within the coronary heart of Napa Valley, providing visitors an unforgettable wine-country expertise. To boost its advertising efforts, The Meritage Resort and Spa launched a highly-targeted automated marketing campaign centered on heat results in drive direct bookings.
When a lead contacts a reservation agent and exhibits curiosity in reserving however doesn’t finalize the reservation, the agent marks the lead as heat. Three days later, an automatic e-mail is triggered to thank the visitor for his or her curiosity and supply help in making their Napa desires a actuality. This concise e-mail invitations visitors to hitch the lodge’s free loyalty program, offering unique perks akin to 10% off their keep, a signature welcome cocktail, and extra.
This customized strategy not solely improves effectivity but in addition boosts direct income and fosters visitor loyalty, making the automated marketing campaign a really perfect resolution for The Meritage Resort and Spa. The automated marketing campaign has a conversion price of three%, coming in above the regional common of two.2%.
Open price: 62%
Click on-through price: 10%
Room nights booked: 72
