Bangkok, Thailand – It was a profitable Songkran competition for Thai inns as the typical value of a lodge room surged by 33% through the competition interval in April. That is in accordance with information from SiteMinder, the title behind the one software program platform that unlocks the complete income potential of inns.
Between April 11-18, the common each day fee in Thailand elevated to THB 5,421 (US$148), from THB 4,087 (US$120) within the corresponding interval final yr. The rise was additionally vital when in comparison with the speed of THB 4,949 (US$135) through the week previous to Songkran, which additional highlights the vacation’s affect on the native lodge and journey trade.
“Motels in Thailand stood tall through the nation’s largest and most vital cultural occasion,” says Bradley Haines, market vice chairman of Asia Pacific at SiteMinder. “Not solely did they generate extra income than ever earlier than, as seen within the rise within the common each day fee, however their efficiency this yr clearly demonstrated the good thing about optimising income based mostly on real-time demand. That is notably evident once we examine the charges through the earlier Songkran interval and the week previous to the celebrations.”
SiteMinder’s information additionally exhibits that revellers booked their stays for Songkran additional prematurely this yr, as the typical lead time prolonged to 42 days – a powerful 56% improve in comparison with the 27 days seen final yr.
Moreover, home travellers in April reached their highest ranges since October of 2023. Home friends accounted for 23% of complete check-ins, up from simply 13% in January and February of this yr. In the meantime, worldwide travellers who stayed at SiteMinder’s Thai properties throughout Songkran largely originated from the UK, Germany, Indonesia, France and Australia, in that order.
“Regardless of the rise in lodge prices, the robust inflow of home and worldwide travellers at Thai inns final month underscores the widespread and enduring attraction of Songkran. That is additionally seen from the 15-day improve in reserving lead time, which additional demonstrates the build-up of pleasure surrounding the festivities. As an increasing number of travellers are scheduling and reserving their stays round main occasions nicely prematurely, inns should keep forward of demand-driving tourism tendencies. They’ll capitalise on income alternatives by dynamically pricing rooms based mostly on forecasts or providing upgrades and extras even earlier than friends verify in,” shares Haines.
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About SiteMinder
SiteMinder Restricted (ASX:SDR) is the title behind SiteMinder, the one software program platform that unlocks the complete income potential of inns, and Little Hotelier, an all-in-one lodge administration software program that makes the lives of small lodging suppliers simpler. The worldwide firm is headquartered in Sydney with places of work in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. By means of its know-how and the most important accomplice ecosystem within the world lodge trade, SiteMinder generates greater than 115 million reservations price over US$45 billion in income for its lodge prospects every year.
