Pop star Madonna’s 5 sold-out Mexico Metropolis reveals in April have given a major increase to the capital’s lodging trade. That is in accordance with new information from SiteMinder, the title behind the one software program platform that unlocks the complete income potential of motels. SiteMinder’s platform in contrast bookings from 19-25 April 2024, the week of Madonna’s five-night residency in Mexico Metropolis, to the identical dates in 2023. It discovered that not solely had the typical room charge elevated to US$280 this yr, from US$220 in 2023, however the common lead time – the quantity of days upfront a reserving has been made – greater than doubled from 30 days in 2023 to 68 days in 2024.
“We witnessed a considerably elevated room charge for this live performance interval in Mexico Metropolis,” feedback Jason Lugo, Market Vice President of the Americas at SiteMinder. “12 months-on-year, costs elevated by US$60, and have been US$25 increased than the week instantly previous to the concert events, highlighting the tour’s influence.”
“Not solely this, however these reserving stays in Mexico Metropolis throughout this era on common booked 38 days additional upfront in comparison with the yr prior,” he provides. “This illustrates the sturdy urge for food amongst shoppers to expertise large-scale stadium occasions, and the way the advantages unfold properly past the music and leisure trade.”
Final yr, Mexico Metropolis additionally reported the same phenomenon when ‘Taylormania’ swept town and nation, and Taylor Swift’s ‘Eras Tour’ generated an estimated one billion pesos from ticket gross sales, lodging providers, purchases from companies and gross sales of meals and drinks, in accordance with the Chamber of Commerce, Service and Tourism of Mexico Metropolis (Canaco).
Within the first quarter of this yr alone, worldwide artists resembling Rosalía and Interpol have been among the many six largest concert events hosted within the well-known Zócalo in Mexico Metropolis, bringing collectively 1,150,000 folks and producing a complete of 5,540 million pesos.
“With extra travellers than ever going the gap to attend once-in-a-generation stay occasions at worldwide live performance locations resembling Mexico Metropolis, it’s very important that motels keep forward of the curve in the case of tailoring their reserving processes and choices for these particular dates,” Lugo continues. “As travellers ebook additional upfront, hoteliers are in a greater place to forecast intervals of heightened demand and dynamically optimise their income administration. They will additionally benefit from this additional preparation interval by providing their visitors tailor-made and one-off package deal experiences, in order that the live performance of a lifetime can turn into the keep of a lifetime.”
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About SiteMinder
SiteMinder Restricted (ASX:SDR) is the title behind SiteMinder, the one software program platform that unlocks the complete income potential of motels, and Little Hotelier, an all-in-one lodge administration software program that makes the lives of small lodging suppliers simpler. The worldwide firm is headquartered in Sydney with places of work in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. By way of its know-how and the most important accomplice ecosystem within the world lodge trade, SiteMinder generates greater than 115 million reservations value over US$45 billion in income for its lodge clients annually.
