ARLINGTON, Virginia—Knowland introduced a sophisticated knowledge enhancement, Sub-Market Filter, to its well-liked Market Snapshot Report. The brand new filter was added to Knowland search and dashboard features, together with Market Snapshot and New-to-Market capabilities, enabling filtering all the way down to the sub-market stage inside bigger markets and pinpointing localized alternatives.
As markets normalize and accounts evolve within the assembly and occasions area, lodge gross sales groups want detailed knowledge analytics to assist them supply new enterprise. This enhancement supplies metrics on high geographical neighborhoods in an accessible manner, delivering insights gross sales groups want for an account-based method to promoting.
- Market Snapshot Updates: Knowland’s Market Snapshot function can now be custom-made to assist gross sales groups uncover tendencies in assembly and occasion efficiency inside a particular sub-market. It reveals sub-market stage tendencies and analytics together with key metrics, market segments, high industries, and common assembly dimension, offering priceless insights for decision-making.
- New-to-Market Capabilities: The sub-market enhancement to Knowland’s New-to-Market function supplies insights on accounts assembly in particular sub-markets, figuring out new alternatives all the way down to the native stage. Gross sales leaders can select to obtain weekly, month-to-month, or quarterly updates through e mail, protecting them within the loop and offering perception to conduct account-based promoting earlier than opponents do.
Jeff Bzdawka, CEO, Knowland, mentioned, “To remain agile on this aggressive business, lodge sellers have to be savvy about group exercise. With this localized market view, they see alternatives of their instant space somewhat than sifting by way of broad datasets. We proceed to innovate our platform with new options and functionalities to assist gross sales groups excel in account-based promoting and automate the gross sales course of for higher outcomes.”
