The model
Positioned on the tropical Vietnamese island of Phu Quoc, InterContinental Phu Quoc Lengthy Seaside Resort provides unparalleled luxurious that blends a glamorous tropical getaway with genuine Vietnamese attraction. Set towards the breathtaking backdrop of the Azure Ocean and jungle hills, the resort provides 459 elegant suites and villas, six distinct and modern eating choices, an award-winning HARNN Heritage Spa, and world-class occasion services.
The problem
Earlier than Revinate Advertising, InterContinental Phu Quoc Lengthy Seaside Resort relied primarily on pre-arrival and post-stay emails, and a month-to-month e-newsletter for visitor communication. Nevertheless, the resort acknowledged the necessity to present well timed and personalised info all through your complete visitor journey – from sparking curiosity to providing a heat welcome, fostering loyalty, and turning friends into advocates. And not using a system to automate and tailor electronic mail communications, assembly the rising expectation for personalised and real-time interactions turned more and more troublesome. To raise visitor experiences, incease direct bookings, and acquire a aggressive edge, InterContinental Phu Quoc Lengthy Seaside Resort sought a complete advertising resolution that might streamline communication efforts.
The answer
InterContinental Phu Quoc Lengthy Seaside Resort chosen Revinate Advertising as its resort visitor database and electronic mail advertising resolution after Revinate efficiently handed a rigorous safety evaluation required by the property. Following a brief implementation interval to combine Revinate Advertising with Opera PMS, the resort was prepared to rework its visitor advertising and ship personalised communications that enhanced the general visitor expertise.
With Revinate’s highly effective automation and segmentation options, the resort now sends well timed campaigns that present friends with important info all through their reserving journey. This contains pre-arrival emails with useful suggestions, welcome messages upon arrival, which get a mean 52% open charge and eight.3% click-through charge, and post-stay follow-ups to encourage retention.
The resort leverages one-time campaigns to share native cultural experiences and family-friendly actions, which friends worth. For instance, the April E-newsletter (featured proper) drove ₫3,582,303,755 ($141K) in room income and 662 room nights. Vinh shares, “Thanks to numerous filtering choices, we will craft focused follow-up content material that avoids spamming friends who’ve already made a brand new reserving. With Revinate Advertising, we will repeatedly present personalized content material selling varied provides and seasonal experiences.”
The outcomes
In lower than six months, Revinate Advertising has enabled InterContinental Phu Quoc Lengthy Seaside Resort to craft significant visitor experiences, enhance visitor loyalty and advocacy, and strengthen its aggressive place out there. The worth of utilizing Revinate Advertising is clear within the important enhancements in key marketing campaign metrics comparable to open charges, room nights booked, and income generated.
Some efficiency highlights embrace:
- Lifetime income: ₫10,891,316,427 ($446K) inside 6 months
- Common room income per marketing campaign: ₫1,091,502,967 ($45K)
