The model
With properties in Texas, California, Kentucky, and Mexico, Bunkhouse has a status for constructing memorable experiences that provide greater than only a good evening’s sleep and an important cup of espresso. Ardour for design, tireless consideration to element, and a dedication to creating genuine tradition have earned its properties a particular place within the hearts and minds of those that go to.
The problem
Bunkhouse, famend for his or her distinctive mix of hospitality and magnificence, confronted a vital problem of their advertising and marketing technique: the battle to successfully seize and leverage visitor information. Regardless of their dedication to offering personalised experiences, their e mail advertising and marketing efforts fell brief because of the incapability to phase their viewers successfully. This limitation hindered their potential to tailor messages to particular person preferences and led to missed alternatives for focused engagement. Recognizing the necessity for an answer that might empower them to harness the total potential of their visitor information, Bunkhouse turned to Revinate Advertising for a transformative resolution.
The answer
With Revinate Advertising, Bunkhouse has skilled outstanding positive factors in very aggressive lodge markets, corresponding to Austin and San Francisco. By leveraging the options segmentation capabilities, advertising and marketing managers at each the property and company ranges now have the facility to exactly goal totally different viewers segments, corresponding to locals, teams, and enterprise vacationers, with tailor-made provides and communications.
For instance, a “Tag Sale” e mail marketing campaign (featured proper) was focused to Austin locals and promoted a pop-up sale within the property’s parking zone, that includes furnishings, decor, and extra. The marketing campaign acquired a 55% open price and drove greater than 41 room nights ($11K). The model additionally develops and sends month-to-month newsletters to its extremely engaged database. The March publication acquired a 2% click-through price and drove greater than $225K (575 room nights).
Along with one-time promotions, the advertising and marketing staff leverages Revinate’s automation options to interact with company on the proper second within the visitor journey. For instance, seven days earlier than arrival, company obtain a pre-arrival e mail with details about their keep that will get company began on the best foot. The pre-arrival e mail at Resort Magdalena receives an 84% open price and 15% click-through price.
With the flexibility to focus on particular audiences, the model can foster deeper connections with its numerous clientele. Furthermore, the benefit of customizing e mail templates inside Revinate ensures every communication feels uniquely crafted whereas sustaining strict adherence to the Bunkhouse model id. This personalized effect units them aside from rivals whose emails could seem generic or templated. Because of this, Bunkhouse stands out available in the market, delivering impactful campaigns that resonate with their viewers and drive enterprise success.
The outcomes
Because of Revinate, Bunkhouse has achieved these outcomes throughout the portfolio:
- Lifetime income: $6.1M
- Common room income: $30K per marketing campaign
- E mail well being: 79%
