Sydney, Australia – Groupon, Inc. (GRPN), a market the place clients uncover new experiences and providers each day, has at the moment joined forces with SiteMinder, the identify behind the one software program platform that unlocks the total income potential of lodges. The collaboration integrates SiteMinder’s platform answer into Groupon’s, streamlining pricing and distribution processes whereas introducing new choices for hoteliers and clients.
Groupon-SiteMinder collaboration: enhancing the journey panorama
The mixing of SiteMinder’s platform into Groupon’s journey ecosystem marks a big step, establishing {the marketplace} as a seamless and low-friction incremental distribution channel for hoteliers.
Brian Heyel, World Head of Journey at Groupon, explains, “The synergy between Groupon and SiteMinder underscores our dedication to supporting hoteliers. Past simplifying pricing and distribution, it extends their attain, offering the flexibleness wanted in a dynamic market. This collaboration displays our dedication to growing and curating the very best provide for our clients whereas supporting our valued companions within the hospitality sector.”
James Bishop, Vice President for Ecosystem and Strategic Partnerships at SiteMinder, highlights how integrating SiteMinder’s platform with Groupon’s can drive income development for lodges.
“On the coronary heart of this collaboration is a shared purpose to open extra doorways for lodges, giving them wider entry to a broader vary of company as worldwide journey accelerates,” says Bishop. “By partnering with Groupon, we’re offering our clients the chance to function on a rising platform the place extra company at the moment are purchasing for stays. This aligns with SiteMinder’s imaginative and prescient to create alternatives for lodges to maximise their income and discover larger success in an ever-dynamic journey panorama.”
Empowering hoteliers, enriching buyer experiences
The strategic partnership highlights advantages for each hoteliers and their company. Groupon’s integration with SiteMinder reduces friction in interactions with hoteliers, facilitating higher offers. This, in flip, grants lodge company entry to a various vary of properties and locations, all inside a streamlined reserving course of.
Bishop provides, “Importantly, past the seamless integration this partnership brings, our collaboration with Groupon caters to the evolving preferences of at the moment’s traveller. We’ve seen in SiteMinder’s Altering Traveller Report that whereas virtually 60% of travellers globally need to journey ‘extra’ within the subsequent 12 months, they may now be scouting for rooms otherwise, with 1-in-5 searching for out packaged offers. Moreover, travellers are prioritising stays that permit them to create memorable moments. By integrating with Groupon, we’re enabling our lodges to attach their company to unique, experience-driven gives, designed to ship them the elevated keep they now crave.”
“The mixing of SiteMinder’s highly effective answer represents a pivotal second in Groupon’s transformative journey, providing clients expanded selections for lodges. This reinforces our dedication to personalised and environment friendly providers, enabling efficient capability administration and dynamic pricing optimization throughout gross sales peaks” shared Brian Heyel, World Head of Journey at Groupon.
World integration*: developments in expertise
SiteMinder is the primary lodge distribution answer to be rolled out globally by Groupon, the collaboration marking a strategic initiative to raise business requirements and foster innovation for enhanced journey experiences. Groupon, guided by a complete transformation plan, goals to turn out to be a dynamic market the place clients uncover new each day experiences, empowering native companies. With round 17 million lively clients, Groupon is devoted to enhancing the underserved native experiences and providers market, contributing to a dynamic and affluent ecosystem.
*SiteMinder will likely be out there for hoteliers in all 13 Groupon markets, aside from the United Arab Emirates (UAE).
Media enquiries
Maria Cricchiola
+61 2 9056 7415
media@siteminder.com
Investor data
Paul Wong
+61 411 889 876
investor.relations@siteminder.com
About Groupon
Groupon (NASDAQ: GRPN) is a market the place clients uncover new experiences and providers each day and native companies thrive. To search out out extra about Groupon, please go to press.groupon.com. enterprise house owners can discover extra data at groupon.com/service provider.
About SiteMinder
SiteMinder Restricted (ASX:SDR) is the identify behind SiteMinder, the one software program platform that unlocks the total income potential of lodges, and Little Hotelier, an all-in-one lodge administration software program that makes the lives of small lodging suppliers simpler. The worldwide firm is headquartered in Sydney with places of work in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Via its expertise and the biggest accomplice ecosystem within the international lodge business, SiteMinder generates greater than 115 million reservations value over US$45 billion in income for its lodge clients annually.
