WASHINGTON—Sixty-one p.c of U.S. vacationers are planning in a single day for leisure within the subsequent 4 months and 34 p.c anticipate to extend their in a single day leisure journey this summer season in comparison with final yr, based on a brand new survey commissioned by the American Lodge & Lodging Affiliation (AHLA) and carried out by Morning Seek the advice of.
The ballot discovered that 31 p.c of U.S. vacationers stated they plan to extend their variety of lodge stays this summer season in comparison with final summer season.
Concerning enterprise journey, 35 p.c of U.S. vacationers stated they anticipate to take an in a single day enterprise journey within the subsequent 4 months, and 16 p.c stated they plan to extend their degree of business-related journey this summer season in comparison with final summer season.
Motels stay the highest lodging alternative for each enterprise (60 p.c) and leisure (46 p.c) vacationers this summer season.
The ballot outcomes are excellent news for hoteliers, who proceed to face difficult financial headwinds, together with a nationwide labor scarcity and excessive rates of interest. Nonetheless, the survey exhibits that persistent inflation stays an impediment to progress for hoteliers and different travel-related companies. It discovered that over the following 4 months:
- 55 p.c of respondents stated inflation is more likely to cut back their probability of staying in a lodge, down barely from 56 p.c in January.
- 51 p.c stated inflation is more likely to cut back their probability of touring in a single day.
- 46 p.c stated inflation is more likely to cut back their probability of touring by airplane.
- 44 p.c stated inflation is more likely to cut back their probability of renting a automotive.
The ballot surveyed 2,202 U.S. adults from April 25-28, 2024. Different findings embrace:
- 52 p.c of respondents stated they’re more likely to journey in a single day for a household journey within the subsequent 4 months—up from 51 p.c in January—36 p.c of whom stated they’d doubtless keep in a lodge.
- 42 p.c stated they’re more likely to journey in a single day for a romantic getaway within the subsequent 4 months, 56 p.c of whom stated they’d doubtless keep in a lodge.
- 31 p.c stated they’re more likely to journey in a single day for Memorial Day, 35 p.c of whom stated they’d doubtless keep in a lodge.
- 32 p.c of these surveyed ranked high-speed WiFi as the highest technological amenity they think about when evaluating lodges.
“This survey exhibits lodges are poised to profit from a robust summer season journey season, however it additionally underscores that inflation stays a cussed impediment to progress for our business,” stated AHLA Interim President and CEO Kevin Carey. “As hoteliers proceed to face critical financial challenges, together with a nationwide labor scarcity, excessive rates of interest, and aggressive federal regulatory efforts, AHLA can be preventing in any respect ranges of presidency to beat these obstacles on behalf of our members.”
