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Wednesday, June 19, 2024

Is Anybody Stunned Disney’s $60 Billion Park Investments Will Be ‘Virtually All’ IP?

Throughout a latest interview, Disney CEO Bob Iger stated the “turbocharged” $60 billion funding into Parks & Resorts will probably be virtually solely current mental property. This put up shares what he needed to say plus what he and Josh D’Amaro have stated previously, discusses the method, and why it’s controversial with followers.

The most recent information comes by way of a question-and-answer session that Bob Iger participated in on the MoffettNathanson Media & Communications Summit in mid-Might 2024. Throughout that, Disney’s CEO as soon as once more mentioned a spread of matters, together with how the corporate plans to spend $60 billion on theme parks within the subsequent decade, in addition to competitors for Walt Disney World from Common’s Epic Universe.

Iger additionally highlighted the efficiency of Parks & Resorts in the newest quarter: “We had file income in all of our parks, file per capita spending, and file attendance in each certainly one of our parks besides Walt Disney World, which was nonetheless robust.” (As we’ve mentioned numerous instances, pent-up demand arrived and subsided at Walt Disney World sooner than all different locations. See Disney ‘Warns’ of Attendance Slowdown for extra from the newest earnings name about this.)

Turning to future development, Iger defined that Disney’s bullishness on its Parks & Resorts enterprise was due to it being a vibrant spot for the corporate that yields each outcomes and stability. He stated that the return on invested capital in Parks & Resorts over his tenure had been “extraordinary.”

Iger added that after Disney made the mandatory adjustments to repair drawback factors and put the corporate able to show issues round from a free money movement perspective–which is now occurring–that they had a possibility to spend money on future development. “Why not spend money on the within the enterprise that has the best returns?”

This dialog about Parks & Resorts occurred in opposition to the backdrop of Iger conceding that conventional media is “not going to be a development enterprise” and that the corporate received forward of itself with Disney+ and was “very, very aggressive” investing “an excessive amount of, manner forward of potential returns,” which led to streaming turning into a $4 billion loss. With regard to content material, Iger added that “good isn’t adequate.”

I don’t wish to fixate on it an excessive amount of as a result of it’s past the scope of this put up, however the common tone was that media & leisure, studios, and ESPN all have had or nonetheless have quite a lot of issues. In contrast, Parks & Resorts (or Experiences, as they’re now calling it) has been a vibrant spot that has been dependable and resilient. That added context makes the $60 billion funding in Parks & Resorts simpler to grasp (and consider!).

From there, Iger went by way of the worldwide parks (that Disney owns) and praised latest and upcoming additions. He puffed up Shanghai Disneyland turning into the #1 vacationer vacation spot and boosting model affinity in China.

He stated that the brand new Zootopia land was constructed as a result of it’s the primary animated film in China, and that consciousness for the addition could be very excessive. He known as the Zootopia land great and profitable. “Virtually 90% of the individuals who present up [to Shanghai Disneyland] are conscious that Zootopia is there. We constructed a sufficiently big land…about 50% of the individuals who go to truly undergo Zootopia land.”

Iger additionally mentioned the great success of Hong Kong Disneyland, which not too long ago opened the World of Frozen land for which he’s beforehand supplied effusive reward. Likewise, he gushed over the Walt Disney Studios Park overhaul, saying they’ve been investing within the soon-to-be-renamed park and that “there are much more sights being constructed that may open within the subsequent two to a few years.” It wasn’t clear whether or not that is referring to the World of Frozen there, or a yet-unannounced substitute for Star Wars: Galaxy’s Edge in WDSP.

His feedback weaved all of this collectively, explaining how the way forward for the theme parks will make the most of Disney’s famed flywheel to spotlight tales from the studios and Disney+ streaming service. Iger stated that Disney is “beginning to lean into funding” for Moana, which is probably probably the most notable factor he stated (for my part) as a result of…no they aren’t. At the least, not formally or publicly.

This can not conceivably be about Moana’s Journey of Water at EPCOT, as a result of that funding isn’t beginning–it’s over. As you may recall, model one for the Dino-Rama substitute included a Moana boat trip and the idea artwork (above) for that was very clear. Not impressionistic such as you may see for an idea that had but to crystalize.

Given the recognition of the unique Moana film on streaming (even in any case these years) plus the sequel popping out this 12 months plus early rumors about that trip discovering a house elsewhere at Walt Disney World…I believe that remark was Iger letting slip that there are plans for extra Moana at Walt Disney World and past. Just about all the things else he stated throughout the interview was a rehash of previous feedback–that is the closest to new information that we received from the interview.

Iger additionally spoke about “leaning in additional to Star Wars” and talked about that Mandalorian movie in 2026. (Not so coincidentally, there are rumors of a Mandalorian curler coaster.) He then talked about Toy Story 5 and the way that franchise already has a presence at each park world wide. (I positive hope this was pointing to a previous instance of utilizing the flywheel successfully and never foreshadowing extra Toy Story within the parks. Please no, there’s already greater than sufficient.)

He concluded that if Disney will get issues proper with its movie slate, “that ought to begin to repay extra when it comes to combining it with the turbocharge idea that I described on the theme parks.”

Whereas the particular franchises differed, each Iger and D’Amaro (and Chapek earlier than them) have made numerous feedback like this over the past a number of years. I’ve actually misplaced depend of what number of instances Iger has invoked Pandora or Toy Story Land or Automobiles Land or Star Wars: Galaxy’s Edge as success tales. He’s additionally began to try this with World of Frozen, and I’d anticipate to listen to much more about that (and Zootopia) as these are clearly huge wins for Disney.

Iger additional defined that all the greatest returns for Parks & Resorts have been “all concerning the IP.” He stated that “for fairly a very long time, new sights and lands on the parks had been primarily based on both very outdated IP or no IP–you already know, simply an attraction. Beginning with Automobiles Land and Toy Story Land and some others, I can’t bear in mind this all of the specifics, we determined that the majority of our funding within the parks for sights and lands can be utilizing IP. It’s very, very clear what that delivered.”

This has develop into a controversial assertion amongst diehard Disney Parks followers, and I can admire the why of that. However actually, the primary time I heard this quote, I didn’t suppose something of it. That is completely nothing new. Iger, D’Amaro, Chapek, and different Disney executives have been making feedback like this since a minimum of 2019. I’m fairly positive I bear in mind listening to comparable sentiment across the time that Toy Story Land and Star Wars: Galaxy’s Edge had been introduced, and that continued when these lands and Pandora opened–and on earnings calls after they proved fruitful.

Permit me to refresh your recollection with this quote from a January 2019 interview Iger did with Barron’s: “The acquisition of those manufacturers and the creation of mental property behind them have had an amazing influence on rising our returns on the parks. When you could have Star Wars to market on the parks…Avatar is an effective instance, Automobiles Land, we’re constructing a Frozen land…the curiosity among the many potential viewers is greater. It’s not like “I’m going to trip some nondescript coaster someplace, that perhaps is [themed like] India or no matter.” No, you’re going to Arendelle and also you’re going to expertise Frozen with Anna and Elsa. Otherwise you’re going to fly a banshee into Pandora. Go to Automobiles Land. (Emphasis added.)

Virtually irrelevant, however I don’t suppose Iger was taking a deliberate dig at Expedition Everest with that offhand remark. I believe he forgot about Expedition Everest, and that simply so (sarcastically) occurred to be the final unique non-IP attraction constructed at Walt Disney World. I’m undecided whether or not that’s higher or worse, however I simply can not conceive of Iger taking a shot at his personal attraction. Now Chapek, alternatively…

Turning to commentary, is anybody stunned by Iger’s most up-to-date feedback about IP sights and lands? Actually? If I had been compelled to comb by way of outdated interviews (please don’t make me do it), I might simply discover a dozen references to mental property that Disney hopes to construct. Might you return and discover a single occasion of Iger, D’Amaro, Chapek, or anybody else from the c-suite saying they’re excited to inform unique tales with new sights?

Throughout a presentation to buyers when pitching the $60 ‘turbocharged’ funding plan, D’Amaro stated, “We have now a wealth of untapped tales to deliver to life throughout our enterprise. Frozen, one of the crucial profitable and standard animated franchises of all time, might have a presence on the Disneyland Resort. Wakanda has but to be dropped at life. The world of Coco is simply ready to be explored. There’s loads of storytelling alternative.”

That’s a reasonably consultant quote about what Disney plans to construct within the coming decade. Generally the IPs change (Encanto will get talked about rather a lot), however that’s the final concept. The entire DisneylandForward pitch deck was a ‘biggest hits’ listing of IP sights. (A little bit of an apart, however I believe one cause why there’s been a lot home protection of World of Frozen and Fantasy Springs at HKDL and Tokyo DisneySea is as a result of Disney desires to gauge the American fan response to them to see whether or not Frozen and Tangled ought to be leveraged extra within the US parks.)

Truthfully, even once I stopped and re-read Iger’s IP quote, my response wasn’t shock or feigned outrage. It was that he stated it’d be virtually all IP. That means there’s truly an opportunity they’ll construct one thing unique!

To make sure, I’m not endorsing this virtually all IP method–simply that I’m not stunned by it. I very a lot don’t agree with it.

Not like many different followers, I don’t suppose “synergy” is a grimy phrase. On the contrary, I believe it’s each obligatory and necessary to the parks. I additionally agree with D’Amaro and Iger that there’s loads of untapped potential in IP on the parks. As I’ve talked about earlier than, it’s wild to me that so few films from the Disney Renaissance have rides at Walt Disney World.

These at the moment are time-tested classics, and resonate with each millennial dad and mom and childless adults. They need to get rides! Ditto the trendy hits (like Moana) that clearly have endurance. Disney spent rather a lot constructing Star Wars and Marvel lands and sights over the previous a number of years–it’s solely logical to show in direction of the animated films. (Particularly as these show to be large hits on the worldwide parks.)

Maybe my perspective is formed by this being a planning-centric website, so I hear from loads of first-timers. And I do know that, as a sensible actuality, nothing will get individuals to go to Walt Disney World like characters and tales that their youngsters already love. Hugging Mirabel, listening to Elsa sing “Let it Go,” being interrogated by Stormtroopers–these are the experiences they wish to have. That’s “Disney” to them. It’s what will get them within the door, so to talk.

That’s not Disney to me. There’s a great probability it’s to not you, both, for those who’re a longtime fan. I’m a parks fan firstly. Whereas I benefit from the films and Disney+ reveals to an extent, I largely simply watch them at this level for consciousness. (Even so, I skip rather a lot as a result of a lot of it simply isn’t excellent.)

Whereas it would’ve been the characters and film tales that received me within the door within the first place, it was the distinctive experiences of Walt Disney World that received me hooked. Haunted Mansion. Pirates of the Caribbean. Nation Bear Jamboree. House Mountain. Large Thunder Mountain Railroad. Carousel of Progress. Just about the whole lot of EPCOT Heart. I wouldn’t be a fan–you wouldn’t be studying this–if not for all of that. Issues that most likely wouldn’t be constructed as we speak, for probably the most half.

Simply as I get why followers are upset by Iger’s feedback, I additionally get why that is Disney’s method. Utilizing a longtime IP is actually a “cheat code” or shortcut. The attraction or land doesn’t must be pretty much as good, as a result of there’s already built-in enchantment. It doesn’t must succeed as a lot in resonating emotionally, as a result of it will possibly reference moments from the flicks that tug on the heartstrings.

Sights and lands primarily based on mental property are decrease threat and better reward. They’re simpler to market. They’ve colossal pre-existing audiences. They’re very clearly what most people desires. From a enterprise perspective, it makes full sense to create an Arendelle or Radiator Springs land versus a ‘generic’ Scandinavia or Route 66 space.

To not get too far afield, however you may even lengthen this to IP lands. Galaxy’s Edge is, clearly, primarily based on the Star Wars franchise. Nevertheless it’s additionally an unique location and the closest factor to a non-IP IP land (a dumb however correct time period). Disney guess huge on that, solely to have it surpassed in some methods by the completely unambitious Avengers Campus, the entire conceit of which is mainly simply “listed here are characters in a median place.”

I’d argue that the IP-centric method is a minimum of considerably short-sighted. Not simply because Figment or Large Al or Sonny Eclipse have turned loads of us into diehard followers. That’s positively an enormous a part of it–but in addition as a result of the Disney flywheel cuts in each instructions.

Pirates of the Caribbean is among the studio’s all-time greatest franchises. Haunted Mansion has had a number of films (positive, they weren’t good…however that’s not the trip’s fault). The Society of Explorers and Adventurers is getting a Disney+ present that’ll kick off a “Magic Kingdom Universe.” Movies are in growth that includes Figment and House Mountain.

Fan-favorite sights can encourage films and reveals…it’s not merely one path. There are various different sights which have develop into popular culture fixtures or manufacturers unto themselves. “it’s a small world” doesn’t have a film or sequence (but?), but it surely has a board sport, books, ornaments, family merchandise, and many others–to not point out a beloved/reviled tune. Is it not a helpful IP for Disney at this level?

In the end, I wish to see established IP at Walt Disney World. It’s completely wild that there aren’t any actual rides for Magnificence and the Beast, Aladdin, The Lion King, Pocahontas, Hunchback of Notre Dame, Hercules, Mulan or Tarzan. That listing could possibly be prolonged to incorporate Lilo & Sew, The Emperor’s New Groove, The Incredibles, Tangled, Up, and different animated films, in addition to Disney Villains. It additionally is smart so as to add Moana, Coco, Encanto, Inside Out, Frozen, Zootopia, and newer releases from the Disney+ period. Walt Disney World received’t probably get all of that within the subsequent decade–it’d take far more than the $17 billion earmarked for Florida. Possibly greater than the entire $60 billion for all of Disney Parks!

I additionally wish to see unique sights at Walt Disney World and past. And actually, I don’t suppose that’s a very unreasonable request. Sure, it’s riskier and doesn’t have as a lot of a built-in viewers. However you already know what? New franchises and types must be born someplace. I’ve seen among the output from the studios and leisure divisions within the final a number of years, and it’s not like all of their huge artistic dangers are precisely paying large dividends.

Possibly as a substitute of investing $200 million into some half-baked CGI fest that nobody requested for (and about as many individuals pays to observe), that cash could possibly be spent on a “dangerous” unique attraction at Walt Disney World that would sometime encourage a film or sequence? By Iger’s personal admission, Parks & Resorts is the one division that has confirmed itself time and time once more. Once you give the Imagineers a wholesome funds and inventive freedom, there’s nothing they’ll’t accomplish. Whereas I’ve respect for the studios…I don’t suppose their latest monitor file is sort of as robust. So why not construct each sorts of sights and lands?!

Planning a Walt Disney World journey? Study lodges on our Walt Disney World Inns Evaluations web page. For the place to eat, learn our Walt Disney World Restaurant Evaluations. To save cash on tickets or decide which kind to purchase, learn our Ideas for Saving Cash on Walt Disney World Tickets put up. Our What to Pack for Disney Journeys put up takes a singular have a look at intelligent gadgets to take. For what to do and when to do it, our Walt Disney World Trip Guides will assist. For complete recommendation, one of the best place to begin is our Walt Disney World Journey Planning Information for all the things it is advisable know!


What are your ideas on “virtually all” new sights and lands coming to Walt Disney World and past being primarily based on standard mental property? Assume the Walt Disney Firm will comply with by way of on its purported plans to “turbocharge” funding and double CapEx to $60 billion on Park & Resorts within the subsequent decade? Which IPs would you wish to see higher represented at WDW and DLR? Something you’re hoping does not find yourself coming to fruition? Do you agree or disagree with our assessments? Any questions we may help you reply? Listening to your suggestions–even if you disagree with us–is each fascinating to us and useful to different readers, so please share your ideas under within the feedback!

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