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A Six-year Journey Into Excellence Featured


On the lookout for extra user-friendly expertise and higher help, Africa’s CityBlue Accommodations discovered STAAH. The remainder is historical past.


CityBlue is a borderless, branded group of business-centric lodges in Jap and Southern Africa’s main cities, supported by a world-class digital infrastructure.

As an African-born enterprise which was based in 2013 with immense ardour, the ambition of this decade is to consolidate CityBlue as Africa’s fastest-growing native resort chain.

Whereas targeted on enterprise clientele, CityBlue’s present lodges are additionally conference-and-leisure-friendly, situated in three African port cities, two main inside capitals and one secondary metropolis off the coast of Kenya.

CityBlue Hotels 3Background

For big lodges and teams specifically, effectivity stays a continuing hurdle to leap. Pointless time spent on guide work, sluggish knowledge entry and error-prone admin duties just isn’t solely annoying, however detrimental to income efficiency. Within the case of CityBlue Accommodations, on-line distribution was manually managed. To help its ambitions of powering into a number one African group of lodges, automation utilizing trendy resort expertise was not a want. It was a should.

CityBlue HotelsSTAAH was a sport changer

Since implementing STAAH, CityBlue’s operations have undergone a outstanding transformation. The improved options of STAAH channel supervisor have streamlined charge and stock administration processes via a secure and real-time connection to a wide range of on-line channels to replace stock and charges.

STAAH’s unified platform additionally allowed charges and stock to be managed from a single dashboard for all properties. This has not simply saved numerous hours however has additionally lowered the danger of errors and overbookings, offering a seamless reserving expertise for friends.

STAAH MAX Channel ManagerIt’s this energy and efficiency that melts away the complications of hoteliers throughout the globe and makes STAAH one of many trade’s main resort platform. By saving time and simplifying the workload on the backend, CityBlue is ready to focus extra consideration on their friends and look extra carefully at how they develop income – the actual issues the group ought to be fascinated with.

All good choices are centred on knowledge. A key ask from CityBlue when searching for the best expertise platform was quick access analytics and insights to tell their income and advertising and marketing technique and STAAH didn’t disappoint. STAAH’s platform’s strong reporting instruments allow CityBlue’s group to trace efficiency metrics in real-time and optimise income administration methods accordingly. The group additionally makes use of STAAH RateSTalk to monitor competitor charges and guarantee their pricing is holistic and aggressive.

With enterprise being a key section, STAAH GDS has been essential to boost CityBlue’s world attain through journey brokers and company journey planners. Managed like every other on-line journey brokers (OTA) via the central dashboard, STAAH GDS has opened CityBlue’s participation in TMC and Consortia programme with private steering from the STAAH group to wade via the distinctive complexities of this channel.

Understanding the significance of on-line evaluations, STAAH ReviewMinder was one other add-on product CityBlue Accommodations invested in to maximise the potential of visitor evaluations to drive acquisition and a optimistic on-line popularity.

CityBlue Hotels 2One platform making all of the distinction

The STAAH platform has been designed to fulfill the precise objectives of hoteliers, which is why lodges and teams and CityBlue usually see fast outcomes with regards to boosting income and seeing a holistic enchancment to operations.

The CityBlue group has been impressed with the optimistic impression made by STAAH. Its easy consumer interface has meant fast and vast adoption of this expertise via the group, positively impacting operations. The effort and time saved, mixed with the elevated accuracy and connectivity, haven’t solely improved their backside line however have additionally allowed our workers to give attention to delivering distinctive visitor experiences.

What additionally units STAAH aside of the remaining is its buyer help. Once you be part of the STAAH community, you come on board not as a buyer, however as a accomplice and could be assured {that a} devoted group will help you shortly when required and proactively attain out to harness the facility of their platform and maximise its advantages.

CityBlue Hotels 1


STAAH GDS

CityBlue Accommodations and STAAH: A six-year journey into excellence was final modified: July 2nd, 2024 by Nashi Dasgupta



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